New THE TEN cards

The TED’s TEN cards were launched by the TED research team in 2011 as a tool to enable workshop participants to design using sustainability as a driver for innovation. The team has now updated the text on the cards, now called THE TEN, to reflect fully the questions that each strategy addresses and to provide examples of how they can be approached.

The cards are used to enable design thinking approaches to the making, lifecycle and aesthetic values of a product. TED is using strategies 1-5 at H&M this spring in a course that has been specifically designed for their divisions.

The strategies can be a catalyst for companies and individuals to apply sustainable thinking to small and large-scale decisions, driving future innovation and new ways of doing business.

The new cards are available for sale from the TFRC web-shop.