The Swedish fashion retailer KappAhl is today launching their Sustainable Design Contest. The competition runs from the 25th of January till the 27th of March and is open to fashion students from Sweden, Finland, Norway and Poland. The contest welcomes innovative design ideas which have a clear focus on sustainability for the fashion industry. The idea can be applied to a whole collection or focus on a specific type of garment, detail or means of production. The competition is motivated by the statement that over 80 percent of a product’s environmental impact is determined by the designer at the drawing board. One prizewinner will be selected and given the chance to work towards making their winning idea a reality together with KappAhl’s design team during this autumn.
TED’s Senior Research Fellow Dr. Kate Goldsworthy will help judge the competition, representing the ongoing Swedish Mistra Future Fashion project.