Elin Larsson has been the Sustainability Director at Filippa K since 2011. But she’s been with Filippa K since 1996 in a vast range of roles, so the responsible ethos of the stylish brand runs deep for her.
Having experience in logistics and supply chain management, sales, and project management gives her unique insight into how business functions will need to go from disconnected to connected in a circular economy. She’s currently working on strategies to demonstrate that environmental and commercial sustainability can comfortably coexist.
Elin also has qualifications in Sustainable Transition (exploring the crossover between politics, the economy, and environment) from Jönköping University in Sweden.
What are you working on at the moment?
It’s an exciting time. We’re at the beginning of a long journey to fundamentally redesign the conditions, rules, and expectations for a ‘responsible’ fashion industry and right now my team is testing new models that fit within the circular economy – or as we at Filippa K say – our new business models respect ‘planetary boundaries’.
Our industry must change, that fact is indisputible. Either you ignore that…or you become part of the transformation and that is what we have chosen. We are highly motivated and determined to succeed.
What will you share at the conference that people haven’t heard before?
Our mission is to help our users build a sustainable and curated wardrobe. That seems to many like an overwhelming challenge, but I’ll be sharing how our initiatives are guiding us towards new business models and solutions that we hope will lead industry best practice.
Tell us about what you are excited to bring back from the conference?
It is a big system change that is needed, and organisations can’t expect to achieve success by working alone. We’re hoping to inspire others with our presentation, but also to see how others are approaching this big challenge and hopefully bring that inspiration home with us. We all need to work together to drive big change. I look forward to meeting with you all at the conference!