In this podcast, Prof Becky Earley catches up with Matilda Laitila – an R&D Project Manager at cool Finnish Children’s brand Reima. For more than 70 years Reima has been supplying cosy clothing encouraging people to play outdoors, no matter the weather.
Through projects like Trash-2-Cash Reima intends to continue being the world’s leading expert in outdoor clothing for children. It’s also important for T2C to have industry partners who are at the ‘coal face’ of performance wear, to make sure fibres we develop in the project will be commercially viable in that sector.
Founded in 1944, there was a shortage of raw materials, so the first Reima products (women’s work wear) were manufactured out of old army snowsuits. As performance is such an important part of outdoor fashion design, there’s always been a focus on material breakthroughs at Reima – Enstex material was introduced, then followed by Reimatec. Matilda’s job is to study new materials that will help them meet their goals of a waterproof, abrasion resistant and comfortable garment.
Reima also has pretty inspiring pillars of responsibility around sustainability, covering material and product development, the supply chain, and future recycling systems.